As we said, cosmetics is a growing industry and there is a wide array of product categories – from perfumes and skincare to hair and makeup. We are talking about an industry that offers up space for growth and expansion into niche product categories.
In other words, although there are a lot of big players on the market, the size, as well as, the diversity makes it easier for smaller retailers to get a slice of the pie.
If this is one of your first business ventures, makeup is without a doubt a great industry for showing off your entrepreneurial skills.
Makeup and beauty products lend themselves to social media and visual advertising. If you want to start marketing on Instagram, Facebook or Pinterest, it is best to choose a platform where your potential buyers already are.
When choosing which social network to use, you need to keep the audience in mind. For example, Pinterest users tend to be younger than Instagram users. What are we trying to say is that you need to choose a platform that is age appropriate.
Running two or more social accounts is a lot of work, especially if you are just starting out. For starters, it is best to focus your attention on just one.
Before you do that, you will want to research your niche so that you have an understanding of what kind of photos and posts are more likely to engage your audience. We recommend you to start by choosing and analyzing a niche. Some niches have a specific language and voice so you will want to make sure to analyze your selected niche broadly.
Explore people, photos, and hashtags on social media where you believe your potential customers are likely to congregate. Many groups and communities will use hashtags in their personal posts, so make sure to pay attention.
Finding good niches to sell involves finding a group of people who are underrepresented by current cosmetics companies and brands. New businesses and niches are popping up all the time and if you aren’t sure of what niche to sell to, consider the emerging trends in the beauty industry to get your creative juices flowing.
Once you are done exploring, you will get an idea of the content, voice, and interests that will be more fun and enjoyable for your potential customers to follow. Keep in mind that no one wants to follow Facebook or Instagram account that just posts boring photos or ads. You need to think about what type of content your followers are likely to engage with. Don’t ever underestimate the importance of your content.
Try to get inspired by other profiles that are similar to the specific niche you are going after. Analyze how already successful brands and businesses are engaging users to get an idea of what your Facebook or Instagram profile needs to look like to become popular. Building a brand on social media platforms can take a while. However, if done right, it will be definitely worth the amount of engagement and sales you are able to get.